Jason Ford
Jason’s lifelong obsession with Comic books and French ‘Bande Dessineé’ informs the line work within his images. A love of animated cartoons provides a visual short-hand for movement, thrilling chases and comic capers. An eye for detail provides the raw material. On the surface Jason’s images are innocent, yet they reveal a moment in time, an aptly frozen narrative. The expressions on the faces of Jason’s characters, caught in the act, communicate the tone and the message definitively.
His appreciation of good draughtsmanship and painting isn’t limited to comic books and cartoons. Colour palettes, landscapes, city scenes may be quietly reminiscent of early Italian landscape painters or perhaps a scene from an Edward Hopper. Jason can often be found browsing art books for colour inspiration. This other facet adds further depth to work that can look deceptively modern and minimal.
In approaching a brief, Jason will read, doodle and then begin to sketch and draw in earnest in layout pads, rigorously refining composition and the idea-flow around the drawing. Although his eye for detail could suggest complex drawings, Jason’s art is to edit and distill the information, hone the idea and leave only the key details to carry the theatre of the picture.
It is Jason’s stage of sorts, a drama rehearsed on his layout pad before the curtain goes up on deadline day.
Clients
Royal Mail
Esquire
The Economist
Hodder
The Telegraph
Dyson
American Airlines
The Independent
Newsweek
Umpaqua Bank
The New York Times
Nickelodeon
Forbes
Cadburys
The Science Museum
The Guardian
Penguin Books
GQ
Time magazine
The Boston Globe
Random House
Walker Books
Fortune
The Los Angeles Times
The Spectator
American Express
BP
Ted Baker
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