Heart Agency

< <


San Francisco MoMA

San Francisco MoMA, visitor guide

Double sided poster and visitor’s guide for the San Francisco Museum of Modern Art. They form part of the institution’s new visual identity following it’s expansion and reopening

The poster was commissioned to help communicate the public face of the institution, as well as the activity behind the scenes. It playfully alludes to the space, the community and the world renowned artworks, without being bound rigidly to the architecture of the museum. In addition, a selection of their most iconic artworks are incorporated into the visitor guide.

The back of the poster shown here, describes what goes into making an exhibition come to life.