Heart Agency

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San Francisco MoMA, visitor guide

Double sided poster and visitor’s guide for the San Francisco Museum of Modern Art. They form part of the institution’s new visual identity following it’s expansion and reopening

The poster was commissioned to help communicate the public face of the institution, as well as the activity behind the scenes. It playfully alludes to the space, the community and the world renowned artworks, without being bound rigidly to the architecture of the museum. In addition, a selection of their most iconic artworks are incorporated into the visitor guide.

The front of the poster shown here, depicts the new gallery spaces