Heart Agency

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ADAM SIMPSON

Lloyds of London

A series of animated vignettes taken from a larger ‘birds-eye-view’ artwork of London for ‘London Makes it Possible’ a campaign and the identity for London Markets Group, representing the insurance market in London

Commissioned by Lloyds of London

The artwork includes representations of industries such as shipping and construction as well as renewable energies and emerging risks including the  re-introduction of the lynx to the UK. The campaign is running on outdoor media, online, press and social media.

Animations of both the main artwork and vignettes, were created by Animade

Shown here, ‘Getting Communities Back on their Feet’ animated vignette

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