Heart Agency

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LUKE BEST

Chobani

Luke Best has created artworks for a new range of products by Chobani.

Chobani is America’s # 1 Greek Yoghurt brand. Their new oat range marks the company’s first foray outside of the yoghurt aisle with Chobani Oat Drinks and Oat Blend Cups.

Luke worked closely with Chobani’s design team over the course of 2019 to explore the ‘Mother Earth’ character which is central to the identity of the new line of products. Each scene was then┬ádeveloped to explore a connected narrative introducing different flavours.

The initial roll out includes four Oat Drinks, four Oat Cups, three Oat Crunch Cups and a Barista Edition Oat Drink.

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