Heart Agency

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MASHA KRASNOVA-SHABAEVA

1843 magazine | The Economist

Second artwork for ‘The Original Home Shopping Frenzy’ A century before Amazon, one mail-order catalogue transformed retail

The Sears, Roebuck catalogue was first published a century ago. By 1908 it featured more than 100,000 items, from bicycles to sewing machines. Shoppers could even buy flat-pack houses